If you venture over to our about page you’ll see that I used to work inside a photography studio. I had pretty unglamorous responsibilities, such as mounting negatives on a crop card (remember those?) and answering phone calls. During this job I was amazed at the amount of problems our poorly designed studio management software caused. I’ll be periodically sharing some of my experiences in little features called “In the Studio.”

I received a phone call from a father whose son had just graduated and he wanted pictures of his son. He knew exactly what he wanted (a package comprised of his yearbook picture) and asked if he could just give his order over the phone. No problem I say, let me just pull up his file…

(more…)

I’d like to welcome everyone to our new website and blog!

At Reflect | Connect we’re all pretty excited about Backdrop, our flagship product. Backdrop will be unlike any studio management software out there.

First we got rid of high upfront investments, insane server requirements, and the need to hire an IT department just to manage it all. All you need to begin using backdrop is a computer, an internet connection, and digital images. For a small monthly fee you get a studio management platform, support, and the most robust image storage available in a studio management product (more on this below!). No contracts and no commitments.

Next we shed all the ‘bloat’ that we’ve seen in studio management software lately. We’re software engineers and we got lost in some of our competitors products. Screens are filled buttons, tabs, and text… 95% of which people don’t use to run their studio. Backdrop focuses on simple, intuitive interfaces with features that make sense.

Have you ever worried what would happen to your business if you lost your studio? Client data, order data, and images all lost. With backdrop you can sleep easy. All your data resides in secure data centers, images are stored in multiple locations across the country, and you can download backups of your data anytime you’d like.

We’ll be having a private beta beginning in April 2007, if you are interested in checking out Backdrop for your studio fill out our contact form and let us know.